We recently came across a story that truly warmed our hearts — shared by the lovely @notneedingnew on Instagram — and it reminded us just how far our little labels can go.
After a football match in Builth Wells, Wales, a kind stranger picked up a child’s coat that had been left behind. Inside the coat was a name label — still perfectly intact – with the name Isaac and a mobile number. Imagine Isaac’s mother’s surprise when she received a call saying her son’s coat has been found, because here’s the amazing part: Isaac is now 20!
Even more surprising? He is from Sussex – not Wales. So how did a coat he wore at age 11 end up in Wales nine years later?
It turns out that label had stayed stuck through nearly a decade of wear and tear, countless washes, and several rounds of being passed on — from East Sussex to Wales, through hand-me-downs and even charity shops.
Stories like this remind us that durability and sustainability really do go hand in hand. A simple name label helped give a coat a longer life — and sparked a small but beautiful connection between strangers along the way.
We’re so grateful to @notneedingnew for sharing this moment with us. It’s not just about labels — it’s about the memories, the care, and the life behind each item we pass along, as well as the future life it can still have. Thank you again, @notneedingnew—this truly made our day!
Want name labels that truly go the distance? Explore our long-lasting, eco-friendly nametags here.
