We conducted a research into what shapes our sense of identity and whether we lose this understanding of who we are as we get older.


What shapes our sense of identity?

There are many things that shape our sense of self, from friends, family, hobbies and memories, to where we grow up and our sense of humour. Three quarters of those polled said their belongings reflect who they are as a person. We found that 83% of people own items which have particular importance to them - including jewellery, photos and keepsakes.

When do we find it?

The average person living in Britain finally knows who they are at the age of 30. This is when we most commonly feel comfortable in our own skin. Our taste in music is refined, we’ll have seven close friends, while 37% of us will be married and half will own our home. We’ll have one child on average, while four in 10 will be confident in the workplace and 29% of us will have cultivated our TV and film preferences. Over a quarter of us will have developed our tastes in literature, two in five will know what our fashion preferences are - and four in 10 will be at ease driving. By 34, we worry least about what other people think of us.

When do we start to lose our sense of identity?

Surprisingly, almost half of Brits are concerned they will lose some sense of who they are by the age of 59. The biggest fears we have about growing old are losing our memories, feeling isolated or forgotten. In fact 74% of us fear we’ll become isolated if we move into a care home. We also worry about close relatives living in a care home, with two out of three people saying this was a concern. Being forgotten by friends and family when we move into a retirement home is also a worry for seven out of 10 people. Out of everyone we asked, 68% said they’d worry about losing some sense of self if they were to move into a care home. Losing possessions is also a concern for 70% of us. For many of us, our sense of who we are – our tastes, preferences and opinions - takes time to develop so it’s understandable that the prospect of losing this is daunting. Particularly for the older generation of our population and those moving into a care home. Moving into residential care is a big life change and the thought that you might lose some part of yourself in the process doesn’t make it any easier. Our nametags help these residents maintain their sense of identity and keep hold of their treasured possessions which often hold lasting memories. Want to join the conversation? Tweet us @MyNametags using #LostIdentity


We’ve conducted a survey of 2,000 people to investigate further how the nation feels about looking after Mum and Dad. After all, parents dedicate a massive chunk of their lives to caring for us and helping us to becoming independent, and it’s easy to forget that there may become a point where we must return the favour.


Care Home Infographic


Our research showed that the age of 49 was when most people start to look after their parents. This can be with simple tasks, such as helping with the shopping to doing odd jobs around the house.

It’s something that lots of us haven’t given any thought to, but you may be surprised to learn that more than one in five of us are currently looking after either one or both of our parents. In fact, on average we visit them up to seven times a month to help out.

One of the main reasons for the research was to find out how we feel about our parents going into care homes as many of our customers use nametags to label their relatives’ belongings to keep them safe when they are away from home.


Care Homes Survey

These items can easily be misplaced or used by others when living in communal settings and there’s nothing worse than going to visit your parent and seeing them in someone else’s clothes or finding their belongings missing. It’s incredibly distressing for both the elderly and family members, but it can also be costly to replace such items, while some items of sentimental value can never be recovered.

Of those who have a parent currently living in a care home, a quarter said their Mum or Dad has lost at least one item during their time there – with an average of £32.17 spent replacing lost belongings. Shockingly, three in 10 people said they have lost an item of significant personal importance.

One of the main reasons for the research was to find out how we feel about our parents going into care homes as many of our customers use nametags to label their relatives’ belongings to keep them safe when they are away from home.

While over four in ten adult children are anxious that their folks will lose their most beloved belongings if they were living in a care home. And 37 per cent of respondents think their parents would be worried about losing their possessions or someone borrowing them without asking.

Over a third of those polled said they have no idea how they would ensure their parent wouldn’t lose items if they were living in a care home and 33 per cent would resort to making a note of all belongings.

It can be very traumatic for elderly people to be placed in these environments so it is important that they have their home comforts around them to make them feel at ease. On many occasions losing valuable or treasured items can be easily prevented by labelling an individual’s belongings. It’s an easy and cheap solution to an otherwise distressing and costly situation.


The most popular choice for care homes and nursing homes is 120 iron-on black & white nametags. These labels are quick to iron-on and will stay on in the wash and dryer for years of intensive communal washing.

The most popular choice for care homes and nursing


Communal washing. With communal washing, it is easy for clothing to be lost or misplaced. My Nametags helps care homes label all clothing, so each resident has their own clothes. Name tags makes the job easier for staff, and residents feel much better.

New Colour Stickers for Clothing. You can now use My Nametags colour stickers for clothes. They are extremely easy to stick on and stay in the wash, provided you put the labels on the care tags of garments. My Nametags labels are very quick to apply, saving time for staff. Read more about the colour stickers.

Iron-on labels. You can choose from 120 black and white Classic Nametags, or alternatively choose the 56 colour iron-on name tags. The quality is the same, and these labels are very quick to iron onto clothing. They are guaranteed to stay on for 10 years in the wash, and can be washed on very hot settings, as well as tumble dried. Our very high customer satisfaction rating gives you confidence that these labels are very useful.

Perfect for respite homes


With little time to prepare for new visitors, My Nametags labels are perfect for short-stay homes. We have developed a new colour sticker that stays on clothing. A quick order and delivery process, combined with a label that can just be stuck into clothing, is perfect for short-stay residents.

We usually produce the name tags within 24 hours of your internet order, and post it to you by first class post. By using My Nametags colour stickers on the washing or care labels of clothing, you can label a whole set of clothing in a couple of minutes. Even better, the stickers can also be used to label equipment such as glasses, glasses cases, CDs, radios etc.

Perfect for learning disabilities

A fun and eyecatching colour nametag that is easily recognisable on clothing and belongings and is great for finding clothing in the laundry.



ORDER NOW 120x iron on name tags FOR ONLY £11.95 + £1.00 P&P

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